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Hup Seng Industries Berhad (HSIB) is a Malaysia-based investment holding company, which is engaged in the manufacturing of crackers/biscuits. The Company operates through three segments: biscuit manufacturing, beverage manufacturing and the trading division. The biscuit manufacturing segment is in the business of manufacturing and sales of biscuits. The beverage manufacturing segment is in the business of manufacturing and wholesale of coffee mix and all kinds of foodstuff. The trading division is in the business of sales and distribution of biscuits, confectionery, and other foodstuffs. The Company's products include Crackers, Cookies, Biscuits and Beverage Mix. The Company's savory to sweet biscuits is marketed under the brand names Cap Ping Pong and Hup Seng Cream Crackers. Its beverage products are marketed under the brand name In-Comix. Its subsidiaries are Hup Seng Perusahaan Makanan (M) Sdn. Bhd., Hup Seng Hoon Yong Brothers Sdn. Bhd., and In-Comix Food Industries Sdn. Bhd.

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Mr. Kar Han Kerk

Ms. Siew Hong Ong

Mr. Chiew Siong Kerk

Ms. Chian Tung Kerk

Mr. Wai Ngan Lee

Mr. Kok Aun Tan

Ms. Shiang Yih Kerk

Mr. Liong Yok Kuo

Mr. Lee Teck Teo

Mr. Ting Kiat Lee

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