Understanding of "Sustainability" Varies Among Malaysians, Find Entropia Report

Entropia Group launches a new report “Business for Goodness”, revealing that most Malaysians claim to be aware of the term “sustainability”, but their understanding of the concept “varied dramatically”. The report which surveyed 500 Malaysian working adults showed the following results:

1. Lower income groups associated the term with sustaining the economy, as well as human society and lifestyle, while more affluent groups associate the concept with the larger purpose of sustaining planet Earth and the environment for the next generation.
2. Millennials demonstrate greater commitment and increased awareness of sustainability
3. Malaysians perceived companies investing in sustainable development as responsible to society (59.1%), better prepared for the future (44.9%), innovative (33.1%), caring (31.9%) and trustworthy (31.5%).